for all u ppl who want to kno wat MICA ppl look for wat happens, here's everything
these ppl ask u to fill up ur centre if choice for interview probably for recreation only, i went till ahmedabad all the way from dehra dun that too when i had filled up my centre as delhi,
let's get to the processfirst there's the MICAT; a psychrometric test which u shld give honestly plus three essays and one section in which we have to identify the linking word, as one of the MICANs puts it, enjoy the test.
my topics for the essays were:
- is gandhi relevent today, argue for or against
- how wld u explain taj mahal to a 5 yr old
- rural immigration is quite prevalent these days causing congestion and other problemsin the urban areas, wat r ur suggestions on how to solve the problem
the linking word test is where they give 4 clues on one side abd 5 options on the other, u have to link all the clues to one word, for e.g options are iron,farm,apple,earth and material and the clues are pig, ore,cast and hand ; clearly the answer is iron as iron ore,pig iron cast iron and iron man.it required some thinking .time urself properly
then comes the GE, an exercise was given on wat are the major factors influencing global peace , 9 options were given out of which we had to rank them as order of importance, first individual ranking for which they gave 5 mins and then group ranking for which we had to discuss for abt 20 mins.we had a good discussion and one sane man amongst us said that we shld better start with the least preferable parameter so that we can give the top three in quick time.voting was not allowed.
then comes the interview, the q i was asked were,
- u seem to be quite interested in ads,which is your fav ad?
- why?
- which are your other fav ads
- can u name some AD agencies
- wat is stress?
- r u under stress right now
- why ag engg into MICA
- why MICA
- wat is so diff abt MICA
- do u kno the spl'ations MICA offers
- name them
- diff betn market research and marketing research.
- we r not convinced abt ur switch, convince us
- why sld we take u ?
- u say u r very restless , explain
- u kno anyone in MICA
- whow did u come to kno abt MICA
- which newspaper do u read
- why
I forgot other qs although there r just oneortwo left, my advise is fill up their form after taking a lot of time and get ur responses on it photostated, it will help, they want analytical ppl and beleive me, if u don't belong there don't go for the interview and find abt MICA as much as u can . remeber its pronounced as M(y)CA and not M(ee)KA as many of us do